Some of the downstream effects of the United States’ historically high tariff levels may surprise you.

Take shoes.

According to  Footwear Distributors & Retailers of America, 99% of all footwear sold in the U.S. is imported.

Of those imports, 85% came from China, according to data  from World Integrated Trade Solution.

Why Trump’s China Tariffs Mean More Brazilian Shoes

By Rebecca Patterson 
Illustrations by George Wylesol
April 24, 2025

President Donald Trump has imposed a 145 percent tariff on Chinese goods, causing prices to rise, markets to wobble, and a tariff tit-for-tat with Beijing.

For U.S. shoe retailers, that could be a strong reason to diversify their supply chains away from China. They could also avoid manufacturing in Asia altogether given the size of the United States’ proposed tariffs on other countries there, such as 46 percent for Vietnamese goods.

While the president suggested in the Oval Office on Wednesday that the levies on Chinese goods would eventually “come down substantially,” he didn’t explain how this would happen or give reporters a timeline. A spokesman for China’s Ministry of Commerce also added on Thursday that claims of progress were “baseless”—further underlining that trade negotiations are notoriously protracted affairs.

So where could shoe sellers turn?

For everyday kicks, one country jumps out as a potential trade-war winner: Brazil. It’s the largest shoe producer outside of Asia and Europe and it isn’t facing the same tariff burden.

Italy will probably remain the main European source for shoes despite a 20 percent proposed tariff, given expertise and brand reputation for higher-end brands. But higher production costs suggest that Italy will struggle to gain a larger market share, especially for lower-end styles.

While Brazil’s production capacity is much smaller than China’s, proposed tariffs on Brazil are comparatively low at just 10 percent. The country also has a well-developed shoe-production infrastructure, including a ready supply of workers with relevant skills. If you know Brazilian footwear, you could be thinking of the popular beach “flip flop” Havaianas. In 2024, parent company Alpargatas sold 226.6 million pairs of Havaianas. Consumers picked up 204.4 million pairs in Brazil and 22.2 million internationally.  

But Brazil produces much more than sandals for the beach. Pegada Footwear, as just one example, makes men's and women’s comfort footwear and exports to more than sixty countries, including the United States. Overall, Brazil exported more than 204,000 pairs of shoes to the United States in 2023—and they came at a fraction of American manufacturing costs.

The average annual salary of a textile worker in Brazil is roughly $4,000, according to data from human-resource company Playroll. A similar job in the United States pays a salary of about $34,000, ZipRecruiter data shows.

Brazil could see other financial benefits from the U.S. trade war, as it has an opportunity to play both sides. While it could try to benefit by selling more goods like shoes to the United States, it can also “win” in the ongoing trade war by obtaining more business from China. This wouldn’t be a new phenomenon.

During Trump’s first term, for instance, Brazil increased its soybean exports to China—to the detriment of U.S. producers. While U.S. exports have recovered somewhat in recent years, the market-share shift has remained in Brazil’s favor. In the first eleven months of 2024, China got 18 percent of its soybeans from the United States, down from 40 percent in 2016, according to Chinese customs data reported by Reuters. Brazil’s share, meanwhile, rose to 74 percent from 46 percent over the same period.

The support for Brazilian exports, including commodities such as soybeans, has helped lift the country’s stock market by more than 14 percent in the year through April 18, Bloomberg data shows. That compares with a 10 percent loss for the S&P 500 during that time.

So the next time you go shoe shopping, take a moment to think about the tectonic shifts in global trade that are happening. Who wins and loses depends on a wide range of factors that aren’t always obvious—but the ripple effect could decide what you end up putting on your feet.